{"id":3895,"date":"2022-08-18T17:22:00","date_gmt":"2022-08-18T22:22:00","guid":{"rendered":"http:\/\/elguanajuatense.vip\/?p=3895"},"modified":"2022-08-18T10:26:12","modified_gmt":"2022-08-18T15:26:12","slug":"estrategia-de-segmentos-impulsa-el-desarrollo-turistico-del-estado-de-guanajuato-diegosinhue-gobiernogto","status":"publish","type":"post","link":"https:\/\/elguanajuatense.vip\/?p=3895","title":{"rendered":"Estrategia de Segmentos impulsa el desarrollo tur\u00edstico del Estado de Guanajuato \/ @diegosinhue @gobiernogto >>"},"content":{"rendered":"\n<p><strong>#Silao, #Gto<\/strong>.- Guanajuato es un destino que contin\u00faa evolucionando a trav\u00e9s de los segmentos tur\u00edsticos, se\u00f1al\u00f3 Juan Jos\u00e9 \u00c1lvarez Brunel, secretario de Turismo del Estado de Guanajuato, durante la vig\u00e9sima primera sesi\u00f3n ordinaria de Consejo Consultivo Tur\u00edstico del Estado de Guanajuato (COTUEG), realizada en Parque Guanajuato Bicentenario (PGB). \u00a0<\/p>\n\n\n\n<p>Hoy se reunieron 13 representantes del sector tur\u00edstico de la entidad con el equipo de la SECTUR, y representantes de la Secretar\u00eda de Medio Ambiente y Ordenamiento Territorial, Secretar\u00eda de Desarrollo Econ\u00f3mico Sustentable, IDEA, el Instituto Estatal de Cultura, as\u00ed como el Congreso del Estado de Guanajuato, con la finalidad de coadyuvar en la estrategia de promoci\u00f3n tur\u00edstica de la entidad.<\/p>\n\n\n\n<p>El maestro \u00c1lvarez Brunel profundiz\u00f3 que, desde el a\u00f1o pasado, en Guanajuato, se ha trabajado en la segmentaci\u00f3n en los destinos, a fin de desarrollar productos y programas adaptados a mercados espec\u00edficos.<\/p>\n\n\n\n<p>\u201cEn la SECTUR nos dimos a la tarea de hacer un trabajo de introspecci\u00f3n en la instituci\u00f3n y, en este razonamiento, entendimos que los destinos est\u00e1n conformados en segmentos y que deb\u00edamos de ser muy precisos porque la competencia tur\u00edstica es muy grande. Hoy, despu\u00e9s de la pandemia por COVID-19, el prop\u00f3sito del viaje depende de la motivaci\u00f3n del turista\u201d, apunt\u00f3 el secretario de Turismo.<\/p>\n\n\n\n<p><strong>#ElGuanajuatenseVIP<\/strong> &#8211; <a href=\"https:\/\/www.facebook.com\/ElGuanajuatenseVIP\/\"><strong>El Guanajuatense VIP<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#Silao, #Gto.- Guanajuato es un destino que contin\u00faa evolucionando a trav\u00e9s de los segmentos tur\u00edsticos, se\u00f1al\u00f3 Juan Jos\u00e9 \u00c1lvarez Brunel,<\/p>\n","protected":false},"author":7,"featured_media":3896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_100397929117741_105998571690021":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[23],"tags":[37,31,45,42,30,33,38,157,156,158,39,40,41],"class_list":["post-3895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-secretarias","tag-comunicacion-social-gobierno-de-guanajuato","tag-diego-sinhue-rodriguez","tag-el-guanajuatense-vip","tag-en-vivo","tag-guanajuato-gobierno-del-estado","tag-pan-guanajuato","tag-redes-sociales","tag-secretaria-de-economia","tag-secretaria-de-educacion-publica","tag-secretaria-del-trabajo-y-prevision-social","tag-ultima-hora","tag-ultimas-noticias","tag-ultimo-minuto"],"_links":{"self":[{"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/posts\/3895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3895"}],"version-history":[{"count":1,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/posts\/3895\/revisions"}],"predecessor-version":[{"id":3897,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/posts\/3895\/revisions\/3897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elguanajuatense.vip\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}